Home Hair Finally Opened my Natural Hair Salon

Finally Opened my Natural Hair Salon

by Evenes Ruth Mafupa

Yay. Like for the longest time, some of you guys have been asking me to open a hair salon. I even got ultimatums several times and honestly then, I just felt I still had a lot on my plate. You know, figuring out making products, selling them and blogging takes a lot of my time. Not to mention that I am a wife and a mother which I sometimes feel is also a full time job. Talk of school runs, sporting events and still have time to breathe. However, this year, I knew I could not keep pushing this project forward anymore. So the year started with me thinking about a salon, praying about a salon and obsessing about salons on Pinterest. And that salon which I call a Hair Studio has finally opened its doors with itching fingers to give your natural hair the perfect salon experience.


Hair Styling Background.

I have always been doing hair as far back as primary school. Who taught me how to do hair I may not know but what I remember is, I started doing people’s hair back when I was grade in 6. And this was not so that a person could wear a wig on top t cover it. But really styling someone’s hair for the street. So throughout high school, I was doing my peers’ hair in boarding school and during school holidays when back home. When I went to college, my weekends were often filled with appointments from Friday afternoon. I always joke about the fact that I have never been in a night club to dance all night because when the other girls went clubbing, I would be doing someone’s hair or would be too tired to go dancing all night anyway. There was a time when I had a full time job and my weekends were kind of free, I still did people’s hair then. If I would go for a while without doing someone’s hair, I would even start craving for it and I remember, I would ask the little girls in the complex we staid in to go ask their mum if I can do their hair. And I would do hair for free just to satisfy my craving and passion to be doing hair. I never used to take payment for it so that people would not come all the time though because sometimes I would be too busy to do hair. That arrangement suited me well because I would do hair only when I had enough time to do it. I also do my own hair most of the times which I sometimes record and share on on my YouTube channel. So, doing hair has been part of my life for so long and this hair studio was inevitable.

Why Now Though?

Well, the timing just seemed right. I was more settled in Natural Moisture as a manufacturer, wholesaler and retailer of natural hair products. I needed a new challenge. Something I had never done before and something I knew will be highly beneficial to Natural Moisture’s business, our loyal customers and the readers of this blog. It was long overdue as well. Even when we used to rent office space in Eastgate Ext 21 and we had no drainage at our unit for us to be able to wash or treat hair. But I still had customers insist that I do their hair anyway and some came several times even.  So they used to come washed up, water dripping still and I would do their hair at the back office while they sat in an uncomfortable plastic black chair. So, I had to open this salon either way. It would have to be natural salon though because that’s what I stand for.

styling on blow dried natural hair

styling on blow dried natural hair

Why Only Natural Hair?

As I mentioned before, that’s what I stand for. I don’t stand for all types of hair as much as I may be able to handle all types of hair. I stand for African, curly kinky coily hair. So, if you come to the studio with relaxed hair what happens? We will not send you away. Of course not. We will welcome you, wash or treat your hair and do all other tings that you may want us to do on your hair. But we will not apply a relaxer or a perm to your hair. That we can’t do. Natural hair care has been by far the most sidelined hair even in Africa. I have visited many a salon and stylists are frustrated because they don’t know what to do with our shrunken coils and naturalistas have told many horror stories about their salon experiences. So this has to stop and our natural sisters need to have a home. A place they can go to where they know, no one is going to ask them to just relax their hair. No one is going to sneak a relaxer in a deep conditioner to texturise the hair just to make it soft nyana. The right tools are going to be used every time and using heat to stretch hair is going to be an option and not a must. There are a number of trusted friends who advised me against making it only natural hair care and include the relaxers and perms because they bring in more money and they are quicker to do. You know, a hair salon is still a business and still needs to be sustainable and profitable. Their advice makes a lot of sense. It really does. It takes way less time to deal with relaxed hair than natural hair. But I feel that’s what created the discrimination in the first place where stylists prefer straight relaxed hair because it does not take long to wash, detangle and style. But, what about our hair? Can’t we have an option to wear it the way it grows out of our scalp? So, I created this studio to be a place where naturals can completely feel at home. I am busy training stylists to understand the unique needs of Afro hair, the terms us naturals use and all that stuff that only us know about and matters a lot to us. You know, a little naturals haven of our own.


NMHair Studio will be using mostly our loved and trusted Nashe Organics products which are available at Natural Moisture Online Shop and In store but, we use other brands as well depending on clients hair needs.  We currently have Design Essentials Naturals and Head & Shoulders African Scalp Care.

Equipment Available.

We have tried to have the basic equipment since we are still starting out so, we besides the wash basins and mirrors, we also have a hooded dryer and a steamer which are both top of the range ionic and all that good stuff. We also have a hand held blower with cold air function so we can still stretch the hair without using heat if you want us to. Tjo, we ask a lot of questions to make sure that what we do to your hair is what you want us to do. No guess work. We also have a flat iron for those silk press styles just in case although since we opened, we have only used it like once.

simple styling that comes with a wash or treatment for natural hair


Our prices start from R250 for a wash and cornrows start from R150. A wash comes with either blow drying or a simple flat twist or braid. There are bundles as well which turn out cheaper like a wash and cornrows will be R350. I have had some people ask me why our prices are not like the other salons in Edenvale or Jo’burg and this why. We will not use any of those products that are sold at R45 for 5 litres. No. And we will not hurry through your hair, pulling and combing as fast as we can so that we can quickly finish so that we can work on the next head. No. We use real products that are specific for our type of hair and are known to be great for hair. We will take our time to work through your hair. Detangling, washing, detangling again and then styling so that there is no unnecessary pain and breakage. With the knowledge that each stylist has, your edges will not be pulled and your hair will be dealt with as gently as possible.

Her are some of the styles we have done in the studio

When you know your hair loves eco styler gel and never let’s you down. #Sundayhair #day2hair #ecostylergel #marleyhair

Braiding on natural hair at #nmhairstudio no need for blow drying if that’s not your cup of tea. Tender hands that don’t pull your hair. Enjoy your style from day 1. Get Free WiFi for the whole duration of having your hair done.

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Nomfundo 6 October 2017 - 11:17

Hi Guys

Please help! i have very looong relaxed hair and i now want to go completed natural as God made my hair. my hair has been relaxed as far back as i was a kid. now friends say i should cut it completed as i can never un-relax my hair and that’s very discouraging as cutting it is not an option at all. what should i do or use, I’ve read up on the essential oils but don’t really know where to start.

I’m loving this natural hair salon. where is it exactly in JHB unfortunately I live in Stellenbosch but I would like to come there when I am that side.

thank you

Eve 9 October 2017 - 16:34

Hi Nomfundo. It is true that you can’t unrelax hair. You don’t have to cut it completely though. You can transition to natural hair by just stopping to relax the hair. Treating the hair well, making sure it is moisturised and strong. That way, your relaxed hair will not break as well. YOu will then trim off the relaxed hair bit by bit, say after a year or so. That way, you will not have to deal with short hair. You will however have to deal with two textures which can be a challenge.

Jessie 18 January 2019 - 15:08

Do you straighten hair because I am interested in doing a pixie cut that requires straight hair with no chemicals

Evenes Ruth Mafupa 25 January 2019 - 10:46

Yes we do.

Nthapi 18 October 2017 - 01:23

hey natties

loving the natural hair salon at least I can now task someone to deal with my hair on wash days as at our everyday hair salon they pull and tug and break and damage my hair…… and not to mention grill it with a hair dryer.

1 question….. Do u ladies do a silk press on type 4c hair. I would love to rock straight hair once in a while.


Evenes Ruth Mafupa 19 October 2017 - 07:17

Yeah. Thank you Nthapi. Yes we do silk press on 4c hair. We await you!!

precious 22 October 2017 - 08:54

Hi Sister
Would you be interested in opening another branch of your salon in another city?

Evenes Ruth Mafupa 2 November 2017 - 08:42

Indeed I am interested in going national as soon as possible. which city do you want us to open in?

Phinda 24 October 2017 - 20:27

Hi, I would like to know if your hair products work on weaves?

Evenes Ruth Mafupa 2 November 2017 - 08:53

Hey Phinda. Yes our products also work on weaves especially the shampoo, conditioner and serum

Sophie 19 December 2017 - 13:45

Hie,this whole year l just found myself plaiting or braiding my hair,so when l eventually left it open it has become a long and it’s natural.l have been receiving numerous compliments on this look for friends and from my husband as well.Needless to say l have become very keen on keeping my hair natural as well as my daughter’s but l am at a total loss on which products to use and for what.I also do not know what type my hair is though it looks kinky it is quite soft.Which products can i start with so it’s easy for me to run a comb through my hair cz that is the worst part.Am based in the Eastern Cape,unfortunately.

Evenes Ruth Mafupa 9 January 2018 - 14:49

Hi Sophie. You can start with our basic moisture pack. Our African black soap shampoo, moisturising conditioner and then the moisturising leave in conditioner. That will help to keep the hair and scalp healthy and make combing easier. Also when you comb the hair, don’t comb it too dry, spray a bit of water and then comb. Kinky hair is way more manageable while damp a bit. Not soaking wet though. Just slightly damp.

Kefiloe 23 January 2018 - 10:31

Hi Ruth
Its Kefiloe again, the lady with bad hair or alopecia. I finally decided to cut my hair so that I can grow it from scratch and the doctor told me that it is not alopecia I just needed to take better care of my hair. My hair is still short but when I stretch it its longer, think its type 4 or 5a. I would love to visit your salon one day as right now I don’t know what to do with it, 15minutes after coming it looks like I haven’t even started. What can I do to manage this until such time that I can braid it nyana.

Evenes Ruth Mafupa 29 January 2018 - 15:19

I’m glad your Doctor said you don’t have alopecia. So, taking care of your hair better will be able to improve the condition of your hair. We will be glad to have you. Call our office to make an appointment when you are ready.

Ayanda 2 March 2018 - 08:51

Hi Ruth

Where is your salon located?

Evenes Ruth Mafupa 16 March 2018 - 11:48

Hey Ayanda. We are at 22 fifth avenue Edenvale.

Loubalu 5 June 2018 - 11:41

Hi Ruth.
I remember hearing on the radio about a salon in Pretoria that not only styles your hair, but also evaluates it, checks the type of hair it is and gives advice on what products to use and which protective styles are the best to use, etc. I’m not 100% sure this is the same salon, however, from reading through this post, it sounds like your salon is just as great. Do you think that I could get all that information and advice from asking at your salon?

Evenes Ruth Mafupa 5 June 2018 - 14:18

Yes we do consultation first at the salon, asses the hair to see the type and if there is any damage, recommend treatment and products that are best for the type of hair and protective styles that are good for you.

Loven 24 June 2018 - 09:24

Hi Evenes . I am so glad I just found out about your salon which sounds like a lifesaver to my hair. Um in the transition period from relaxed to natural hair and have no idea on how I should take care of it and finally own the beautiful natural hair that I have always longed for. Do you happen to have a branch in Pretoria? My hair really needs attention asap.

Evenes Ruth Mafupa 28 June 2018 - 14:42

Hello Loven. We currently don’t have any branches in Pretoria. However, we have clients who come from Pretoria, Soweto, the west and pretty much the whole of Gauteng. You can come by when you get a chance.

Zandile 24 September 2018 - 14:58

Hi there, i have been following you online since last year and i love your hair journeys. Does your hair salon also cater for relaxed hair?..i.e protein/moisture treatments, co-washing, use leave-in conditioner before and after washing?

Evenes Ruth Mafupa 26 September 2018 - 09:56

Oh thank you. Yes we do cater for all kinds of hair when it comes to washing, treatments and plaiting. What we don’t do is apply relaxers and perms.

Nkele 5 January 2019 - 17:53


I will like to come and see you. I will like to grow my hair but it’s taking too long. I have what we use to refer to as ‘kaffir haar’. Currently I have beny and betty on, but once I shampoo my hair it goes back to short length. So whag can I do.

Are you open on Sundays.

Evenes Ruth Mafupa 16 January 2019 - 15:14

Hi Nkele. Yes, we are open on Sundays from 1 to 5. See you when you come through. Just remember to book an appointment though so you are not disappointed.

Melisia 19 January 2019 - 19:47

Good day Ruth,
Lovely to hear about your journey through dealing with natural hair.I have stopped using relaxer for 5 years and have been perming my hair, February this year will be exactly a year that I decided just to go natural without using any chemicals on my hair.Can you please advise as I would like my hair to be manageable and easy to comb as it is quite difficult to maintain. What products can I buy to help soften my texture. I based in East- london and it’s so difficult to get a salon that deals with natural hair and that includes natural products…


Evenes Ruth Mafupa 25 January 2019 - 10:46

Good day Melisia. You can start by making sure your hair does not have too much build-up but thoroughly shampooing it. You can do that using our Black soap shampoo. Follow that with the Nashe Organics Conditioner or the Nashe Organics anti-breakage treatment. Rinse that out and then apply the Nashe Organics leave-in conditioner before styling. You will soon be able to manage your hair really well and it will make your hair much softer as well.

Arina 28 October 2019 - 11:47

Good day. Where is ur salon situated.

Evenes Ruth Mafupa 30 October 2019 - 14:43

Hello. We are in Edenvale, on 22 5th Avenue.

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